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Benefits of Purchasing UPC Codes from Third-Party Suppliers: A Guide for Online Sellers – Beginners

Exploring the Benefits of Purchasing UPC Codes from Third-Party Suppliers: A Guide for Online Sellers – Beginners

If you’re an online seller just starting out, you may be wondering about the legality and advantages of purchasing UPC codes from third-party suppliers. Let’s delve into the reasons why many businesses opt for this approach:

  1. Cost Savings: As a beginner, budget considerations are crucial. Purchasing UPC codes from third-party suppliers often offers significant cost savings compared to obtaining them directly from GS1 or other authorized agencies. This means you can allocate your limited resources more efficiently while still obtaining the necessary codes.
  2. Accessibility and Convenience: Third-party suppliers make acquiring UPC codes convenient and accessible, especially for beginners. The process is streamlined, allowing you to obtain codes quickly and easily. This saves you from dealing with complex application procedures and waiting periods associated with official sources.
  3. Flexibility and Customization: Third-party suppliers provide flexibility and customization options to cater to your specific needs. They offer packages with varying quantities of codes, allowing you to choose according to your product variations and expansions. This ensures your barcode requirements align with your business growth.
  4. Time Efficiency: Time is of the essence when launching your online business. Obtaining UPC codes directly from authorized agencies can involve lengthy application processes and waiting periods. By purchasing from third-party suppliers, you can bypass these potential delays, expedite your product launch, and streamline your distribution processes.
  5. Supplier Expertise and Support: Reputable third-party suppliers often possess in-depth knowledge and expertise in UPC codes and barcoding systems. They can guide you and provide valuable support, offering insights on best practices for implementing UPC codes and addressing any concerns or questions you may have. This support is especially beneficial for beginners in the world of barcoding.
  6. Wide Acceptance: While some retailers or industry sectors may require GS1-assigned UPC codes, many others accept UPC codes from various sources. This broad acceptance allows you to use the UPC codes purchased from third-party suppliers for selling your products across different channels without major obstacles.
  7. Market Competition: Purchasing UPC codes from third-party suppliers, like UpcGo, levels the playing field for online sellers, particularly smaller ones, by granting access to the same tools and resources as larger competitors. Having proper identification for your products through UPC codes enables you to compete effectively in the market, ensuring your products can be easily tracked and sold.


In conclusion, purchasing UPC codes from third-party suppliers offers numerous benefits to online sellers starting their journey. These advantages include cost savings, accessibility, flexibility, time efficiency, supplier expertise and support, wide acceptance, and increased market competitiveness. By opting for third-party suppliers, you can obtain UPC codes that meet your needs while managing budgetary constraints and operational considerations.

The history of the barcode

The history of the barcode dates back to the early 20th century, when the grocery industry was rapidly growing and the need for an automated checkout system was becoming increasingly apparent. In the 1930s, grocery stores relied on manual systems for tracking inventory and pricing products, which was time-consuming and prone to errors. The idea of a machine-readable code that could be used to identify products and prices quickly and accurately was gaining momentum.

Photo by RODNAE Productions

The first barcode patent was filed by inventors Norman Joseph Woodland and Bernard Silver in 1949. They developed the idea of a “bull’s eye” code, which consisted of a series of concentric circles that could be read by a photoelectric cell. However, the technology to produce and read the code did not exist at the time, and it was not until the 1960s that the barcode concept was revisited.

In the early 1960s, the grocery industry was booming and retailers were facing increasing pressure to find more efficient ways to manage inventory and speed up checkout times. The idea of the barcode resurfaced, and a team of engineers at IBM was tasked with developing a system that could read and decode the code in real-time.

The IBM team came up with the Universal Product Code (UPC) system, which used a series of lines of varying thickness and spacing to represent numbers and letters. The system was first tested in a Kroger grocery store in Cincinnati in 1972, and was later adopted by other retailers across the United States.

The barcode system revolutionized the retail industry by allowing for quick and accurate inventory management and checkout. It also paved the way for other applications of barcode technology, such as tracking packages and assets, identifying patients in hospitals, and scanning tickets at events.

Today, the barcode is a ubiquitous technology that is used in a variety of industries worldwide. The original bull’s eye code and the UPC system have since been replaced by more advanced codes, such as QR codes and Data Matrix codes, which can store more information in a smaller space and can be read by smartphones and other mobile devices.

In summary, the barcode was invented to meet the growing demand for an automated checkout system in the grocery industry. The concept was first developed in the 1940s but did not become a practical technology until the 1960s, when the IBM team developed the Universal Product Code system. The barcode revolutionized the retail industry and paved the way for other applications of barcode technology in a variety of industries.


More to read:

  • Bernard Silver and Norman Joseph Woodland: “Invention of the Barcode” by David Lindsay, Smithsonian Magazine, October 2009
  • IBM: “A Brief History of Barcodes” by Stephen Slaybaugh, Tom’s Guide, June 2019
  • First barcode scanning system: “The History of Barcodes: From 1D to 2D and Beyond” by Jessica Thiefels, Business News Daily, January 2021
  • George Laurer: “Bar Code Pioneer George Laurer Dies at 94” by Daniel B. Kline, The Motley Fool, December 2019
  • Universal Product Code (UPC): “A Brief History of Barcodes” by Stephen Slaybaugh, Tom’s Guide, June 2019
  • GS1: “The History of Barcodes: From 1D to 2D and Beyond” by Jessica Thiefels, Business News Daily, January 2021
  • QR code: “QR Code Creator Talks About Its History, Future” by Chris Velazco, Wired, February 2011
  • Data Matrix code: “The History of Barcodes: From 1D to 2D and Beyond” by Jessica Thiefels, Business News Daily, January 2021
  • Global Trade Item Number (GTIN): GS1 website, accessed April 2023

Where To Buy ASIN Codes for Amazon

ASIN (Amazon Standard Identification Number) codes are unique codes assigned by Amazon to each product listed on the platform. These codes are used to identify and track products within the Amazon marketplace, and are necessary for sellers to create and manage their listings. In this article, we will discuss the process of buying UPC/EAN codes, which than became ASIN codes for Amazon marketplace.

  1. Understand the requirements: Before buying UPC (ASIN) codes, it’s important to understand that Amazon requires that all products listed on its platform have unique and accurate product information, including a valid UPC/EAN (ASIN) code. This includes providing a product title, description, and images that accurately represent the product being sold.
  2. Identify the need: If you are planning to sell a new product on Amazon, it’s important to determine whether the product already has an ASIN code assigned to it. If the product is already listed on Amazon, you can simply use the existing ASIN code and join the listing. However, if the product is not already listed, or you want to make new listing without competition, or create boundle/set/kit of products – you will need to purchase a new UPC/EAN (ASIN) code.
  3. Research ASIN (UPC/EAN) code providers: There are several companies and websites that sell UPC/EAN (ASIN) codes for Amazon. Researching and comparing different providers is important to ensure that you are getting the best price and service. Some providers may offer additional services such as product listing optimization or account management.
  4. Purchase the UPC/EAN (ASIN) code: Once you have identified a reputable ASIN code provider, you can purchase the UPC/EAN (ASIN) code by providing the necessary information and paying the fee. It’s important to keep a copy of the invoice and any other documentation provided by the provider in case of any issues with the ASIN code when creatin new listing.
  5. Create a listing: Once you have received the UPC/EAN codes, you can create a new listing on Amazon using the UPC or EAN code, which than became ASIN – internal Amazon inventory code. Be sure to fill in all the product information and upload high-quality images that accurately represent the product.

It is important to note that UPC/EAN codes, which will contain your company prefix can only be obtained from GS1 sevice only. You cannot buy UPC/EAN ASIN codes from 3rd party sellers with your own company/brand – such codes used mostly for unbranded products and boundles. Many sellers shoose to buy UPC/EAN codes from resellers because of cheap price and fast obtaining process.

Sellers who buy from UpcGo, can fast and cheap test new products/creatives, make boundles/kits, easy sell generic parts for auto/phone, acessories etc.

In conclusion, buying ASIN codes for Amazon is a simple process that helps sellers to create and manage their product listings on the platform. By understanding the requirements, identifying the need, researching ASIN code providers, purchasing the code, and creating a listing, sellers can ensure that their products are properly identified and tracked within the Amazon marketplace.

Need to try? No problem! Get 50% discount – just use coupon TRY50OFF for your 10 UPC/EAN order.

Have a good sales.

Changing a Brand Name on an existing Amazon listing

Changing a Brand Name on an existing listing is often intimidating, even for seasoned sellers. When starting to search for information on this topic on the Amazon Seller Forums, one often comes across the advice to create a new listing and not even start fighting with Amazon support. Recently, Support has taken it upon itself to respond that changing the Brand name on an already selling listing is contrary to the Brand Policy, as it misleads buyers.


A common situation for beginners is to change the Brand Name from “Generic” or “N/A” to the name you need. Why does this situation occur and what is error 5665


When creating a new listing, novice sellers encounter Error 5665 when entering the Brand name they want. Because the name they enter does not exist in the Amazon Brand Registry database, the seller, in a hurry to quickly create a listing, enters the word “Generic” or “N/A” in the Brand field.


Error 5665 only tries to convey to us that we cannot enter the name we need in the Brand field until one of two actions occurs:


📌 You have a trademark registered in the Amazon Brand Registry.
📌 You have permission through Seller Support to use the name you need (Selling application for Catalog Authorization)


This is where the root of the problem lies – trademark registration takes time and money (especially for a novice entrepreneur). As a result, the seller enters Generic / NA, thus creating an additional headache for himself in the future.


👌🏼SOLUTION: How to change Brand Name if you have already created a listing with Generic / NA in Brand field and you don’t have Brand Registry?


✅ STEP 1. Write to the Seller support service and get permission / exception to use your name. In the Subject of the letter, specify “Error 5665”. You need to send a photo of the product – photos should be as simple / lifestyle as possible (product on the table or held in hands accepted) and the main requirement – the name of your brand must be indicated on the product itself or its packaging (permanently affixed). Usually Support responds within 1-2 days and sends an email that you can now use your “Brand Name” and it is completely ready to be used on your account when creating new listings.


STEP 2. Go to Edit Listing and try to change the name through the interface or Flat file. Usually this method does not work.


STEP 3. Write to Support and ask “Manually override the existing Brand Name from Generic to >”Your Brand Name” on the listing/listings you need. You may encounter difficulties at this step – support may say that they cannot do this , as it is against the rules and will ask you to create a new listing. With patience and luck, they will manually correct the Brand name and within 2-3 days it will appear in all the required fields on all the listings you requested.


This method also works for products/listings that have a GTIN Exemption and you don’t have a UPC code.


IMPORTANT❕


How not to get into this situation in the first place and not create an extra headache for yourself?


🚫Avoid Generic or N/A in the Brand field when creating your listings. This should only be used if you are really selling a no-name product and will not / do not intend to register a TM, do not plan to use your brand in the future.


If you make PL, and the name of your brand is written on the product or packaging, there is a logo and all this sold via Generic listing – the buyer will expect a no-name product, and he will receive a set of plates in a package with the epic name “GAYLORD FUCKER”. This may lead to negative feedback and other complaints.

Create your listing right from the very beginning!

Have a good sales.

What is UPC, EAN, FNSCU and ASIN?

One of the important moments in the organization of sales of their products in Amazon is to obtain a special code that identifies it. When creating a new product, we also create a new brand, which means that the product becomes unique. Now I will tell you what makes the product unique and how to identify it.

What is a barcode?

To recognize the goods, use barcodes. A barcode is a graphic information that is applied to the surface, packaging or labeling of products, which helps to read information with the help of hardware (scanners). Provided in the form of alternating black and white stripes of different thicknesses. In general, this is the type of information provided by the encrypted code.

What is the UPC and EAN code?
In any product or its packaging, you can see a special printed code that encodes UPC or EAN codes.

UPC or Universal Product Code is a standard American barcode for tracking goods in stores: https://en.wikipedia.org/wiki/Universal_Product_Code. It consists of a 12-digit UPC code with no characters or letters.

The UPC barcode contains information about the product and its manufacturer. There is a UPC barcode and a UPC code. The difference is that the UPC barcode is an image of the horizontal lines and numbers below them, and the UPC code is just a set of certain numbers. You may need one 12-digit UPC code when placing an item on Amazon.

If you plan to make sales on Amazon, you must first purchase UPC codes.

The European EAN (European Product Number) is the European bar code standard for encoding the product identifier and the manufacturer. It is an analogue of the UPC standard for the USA: https://fr.wikipedia.org/wiki/European_Article_Number.

EAN also consists of numbers, but already in the number of 13 pieces.

After a while these two systems merged into one service – GS1. If you, for example, are a manufacturer on a European scale and want to obtain a unique code from them, you must go to the link and submit the application: http://www.gs1.org/. This is quite problematic and not cheap, so we are not particularly interested in this until the sales volumes are appropriate.

How to get UPC or EAN codes?
Get UPC or EAN codes is possible not only through GS1, but also through many other wholesale services that will be able to sell you codes much cheaper than through GS1. But here you have to be careful, because some of them can sell you already used codes.

For sales on Amazon Europe, a 13-digit EAN is used, which is entered when the product is registered (usually the same UPC, only with the number “0” at the beginning).

How many codes do I need to display my products?
For each individual element, you need a unique code, for example:

If you are going to sell absolutely identical products in 4 colors, then you need 4 different UPC-codes
If you sell clothes, then each size needs a separate UPC code
If things have different colors, UPCs for each of the colors are also added to the codes for the sizes
In products that require more UPC codes, there is an advantage – the more codes you order, the lower the price for them.

What is ASIN code?

ASIN (standard identification number Amazon): it consists of ten characters (letters and numbers), you can find it in the product information on the Amazon page.

The ASIN code is created with the product page. When you create a new product, you give the UPC code to Amazon, and in return receive two codes:

ASIN when loading the product into the directory FNSCU, when creating barcodes for sending to Amazon warehouses.
By ASIN, you can easily find your product by simply typing the code into the Amazon site search.

What is the FNSCU code?
FNSCU – The unit of service of the network of conformity network. This code, the analog of ASIN, consists of ten characters, consisting of numbers and letters. This is the product ID in the Amazon FBA and it looks like a barcode.

The FNSCU code should be glued to all the units of the product you want to sell on Amazon, because this particular code identifies the physical product, not the other codes listed above.

How to identify goods in Amazon?
When you create a product in Amazon, FNSCU does not exist yet, it happens at the next stage:

FNSCU is generated when the dispatch is created. At this point, we contact Amazon and report the delivery of our goods to the FBA warehouse.
After that, Amazon gives us FNSCU codes in the form of pdf-files, which will include: a bar code, the code itself from letters and numbers, the name of the product, its status is new.
The number of issued codes in Amazon will be equal to the number of goods that will be delivered to the FBA warehouse.
Based on this, you need to paste the codes for your product, or pass the codes to your supplier and request their placement on the product and packaging.

After the goods are delivered to the Amazon FBA, the staff scans it and sends it to the warehouse.

Thus, the UPC code is unique for the product, and the FNSCU code is unique to the seller, that is, after scanning the code, you can find out which of the sellers belong to a particular product (or group of products).

Therefore, it must be understood that each package should contain only one FNSCU code that is glued to all other codes for error-free processing by the Amazon warehouse.

Buy GS1 authorized codes here:

10 pcs GS1 UPC and EAN codes for Amazon (ASIN) Ebay Bonanza Itunes Google Shopping etc

100 pcs GS1 UPC and EAN codes for Amazon (ASIN) Ebay Bonanza Itunes Google Shopping etc

https://upcgo.com/en/product/500-pcs-upc-ean-codes-amazon-ebay

Have a good trade!

How to Get ASIN – Where to Buy and Check Genuine UPC Codes for Amazon etc

Universal Product Codes – UPC are 12-digit numbers that are displayed under the barcodes on many products in the US. They are issued by GS1 US, a non-profit group that sets international trade standards.

How it works: The enterprises pay for joining the GS1 US, and in exchange, it assigns each member its own identification number, which appears as the first part of its UPC code.

Companies usually need many UPC codes for every product they sell, even if it’s just another size or color. Therefore, companies will add more numbers to their identification code, issued by GS1, to identify each of their products. Each UPC can be used to create a single barcode, which can then be printed and glued to the goods or, ideally, included in the design of the product so that it can be easily scanned.

GS1 The US collects membership fees based on bandwidth that starts at $ 250, plus an annual renewal fee starting at $ 50. The fee depends on the number of unique products that you sell. The participation form can be completed online at the GS1 website, www.gs1us.org. You can check the already released codes in the same place (Section GS1 Company Database (GEPIR) – Search by GPIN).

Another option: some Internet companies, including ContentCafe Pro, now resell UPC codes for less than $ 1, so small companies, such as vendors Amazon or Ebay, do not have to pay to join the GS1.

You just pay for using this company’s identification number, not for your own. This means that the UPC of your products will start with the identification number of another company, these codes are also GS1 confirmed. This can be an excellent budget solution if you work with small or independent retailers, or simply you sell one or more products.

When exhibiting a new product on Amazon, you “give” them your UPC (EAN) code and receive instead of ASIN – an internal unique code for your product on the Amazon site.

Buy GS1 authorized codes here:

10 pcs GS1 UPC and EAN codes for Amazon (ASIN) Ebay Bonanza Itunes Google Shopping etc

100 pcs GS1 UPC and EAN codes for Amazon (ASIN) Ebay Bonanza Itunes Google Shopping etc

500 pcs GS1 UPC and EAN codes for Amazon (ASIN) Ebay Bonanza Itunes Google Shopping etc

Have a good sales!