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Changing a Brand Name on an existing Amazon listing

Changing a Brand Name on an existing listing is often intimidating, even for seasoned sellers. When starting to search for information on this topic on the Amazon Seller Forums, one often comes across the advice to create a new listing and not even start fighting with Amazon support. Recently, Support has taken it upon itself to respond that changing the Brand name on an already selling listing is contrary to the Brand Policy, as it misleads buyers.

A common situation for beginners is to change the Brand Name from “Generic” or “N/A” to the name you need. Why does this situation occur and what is error 5665❓

When creating a new listing, novice sellers encounter Error 5665 when entering the Brand name they want. Because the name they enter does not exist in the Amazon Brand Registry database, the seller, in a hurry to quickly create a listing, enters the word “Generic” or “N/A” in the Brand field.

Error 5665 only tries to convey to us that we cannot enter the name we need in the Brand field until one of two actions occurs:

📌 You have a trademark registered in the Amazon Brand Registry.
📌 You have permission through Seller Support to use the name you need (Selling application for Catalog Authorization)

This is where the root of the problem lies – trademark registration takes time and money (especially for a novice entrepreneur). As a result, the seller enters Generic / NA, thus creating an additional headache for himself in the future.

👌🏼SOLUTION: How to change Brand Name if you have already created a listing with Generic / NA in Brand field and you don’t have Brand Registry?

✅ STEP 1. Write to the Seller support service and get permission / exception to use your name. In the Subject of the letter, specify “Error 5665”. You need to send a photo of the product – photos should be as simple / lifestyle as possible (product on the table or held in hands accepted) and the main requirement – the name of your brand must be indicated on the product itself or its packaging (permanently affixed). Usually Support responds within 1-2 days and sends an email that you can now use your “Brand Name” and it is completely ready to be used on your account when creating new listings.

✅STEP 2. Go to Edit Listing and try to change the name through the interface or Flat file. Usually this method does not work.

✅STEP 3. Write to Support and ask “Manually override the existing Brand Name from Generic to >”Your Brand Name” on the listing/listings you need. You may encounter difficulties at this step – support may say that they cannot do this , as it is against the rules and will ask you to create a new listing. With patience and luck, they will manually correct the Brand name and within 2-3 days it will appear in all the required fields on all the listings you requested.

This method also works for products/listings that have a GTIN Exemption and you don’t have a UPC code.

IMPORTANT❕

How not to get into this situation in the first place and not create an extra headache for yourself?

🚫Avoid Generic or N/A in the Brand field when creating your listings. This should only be used if you are really selling a no-name product and will not / do not intend to register a TM, do not plan to use your brand in the future.

If you make PL, and the name of your brand is written on the product or packaging, there is a logo and all this sold via Generic listing – the buyer will expect a no-name product, and he will receive a set of plates in a package with the epic name “GAYLORD FUCKER”. This may lead to negative feedback and other complaints.

Create your listing right from the very beginning!

Have a good sales.

What is UPC, EAN, FNSCU and ASIN?

One of the important moments in the organization of sales of their products in Amazon is to obtain a special code that identifies it. When creating a new product, we also create a new brand, which means that the product becomes unique. Now I will tell you what makes the product unique and how to identify it.

What is a barcode?

To recognize the goods, use barcodes. A barcode is a graphic information that is applied to the surface, packaging or labeling of products, which helps to read information with the help of hardware (scanners). Provided in the form of alternating black and white stripes of different thicknesses. In general, this is the type of information provided by the encrypted code.

What is the UPC and EAN code?
In any product or its packaging, you can see a special printed code that encodes UPC or EAN codes.

UPC or Universal Product Code is a standard American barcode for tracking goods in stores: https://en.wikipedia.org/wiki/Universal_Product_Code. It consists of a 12-digit UPC code with no characters or letters.

The UPC barcode contains information about the product and its manufacturer. There is a UPC barcode and a UPC code. The difference is that the UPC barcode is an image of the horizontal lines and numbers below them, and the UPC code is just a set of certain numbers. You may need one 12-digit UPC code when placing an item on Amazon.

If you plan to make sales on Amazon, you must first purchase UPC codes.

The European EAN (European Product Number) is the European bar code standard for encoding the product identifier and the manufacturer. It is an analogue of the UPC standard for the USA: https://fr.wikipedia.org/wiki/European_Article_Number.

EAN also consists of numbers, but already in the number of 13 pieces.

After a while these two systems merged into one service – GS1. If you, for example, are a manufacturer on a European scale and want to obtain a unique code from them, you must go to the link and submit the application: http://www.gs1.org/. This is quite problematic and not cheap, so we are not particularly interested in this until the sales volumes are appropriate.

How to get UPC or EAN codes?
Get UPC or EAN codes is possible not only through GS1, but also through many other wholesale services that will be able to sell you codes much cheaper than through GS1. But here you have to be careful, because some of them can sell you already used codes.

For sales on Amazon Europe, a 13-digit EAN is used, which is entered when the product is registered (usually the same UPC, only with the number “0” at the beginning).

How many codes do I need to display my products?
For each individual element, you need a unique code, for example:

If you are going to sell absolutely identical products in 4 colors, then you need 4 different UPC-codes
If you sell clothes, then each size needs a separate UPC code
If things have different colors, UPCs for each of the colors are also added to the codes for the sizes
In products that require more UPC codes, there is an advantage – the more codes you order, the lower the price for them.

What is ASIN code?

ASIN (standard identification number Amazon): it consists of ten characters (letters and numbers), you can find it in the product information on the Amazon page.

The ASIN code is created with the product page. When you create a new product, you give the UPC code to Amazon, and in return receive two codes:

ASIN when loading the product into the directory FNSCU, when creating barcodes for sending to Amazon warehouses.
By ASIN, you can easily find your product by simply typing the code into the Amazon site search.

What is the FNSCU code?
FNSCU – The unit of service of the network of conformity network. This code, the analog of ASIN, consists of ten characters, consisting of numbers and letters. This is the product ID in the Amazon FBA and it looks like a barcode.

The FNSCU code should be glued to all the units of the product you want to sell on Amazon, because this particular code identifies the physical product, not the other codes listed above.

How to identify goods in Amazon?
When you create a product in Amazon, FNSCU does not exist yet, it happens at the next stage:

FNSCU is generated when the dispatch is created. At this point, we contact Amazon and report the delivery of our goods to the FBA warehouse.
After that, Amazon gives us FNSCU codes in the form of pdf-files, which will include: a bar code, the code itself from letters and numbers, the name of the product, its status is new.
The number of issued codes in Amazon will be equal to the number of goods that will be delivered to the FBA warehouse.
Based on this, you need to paste the codes for your product, or pass the codes to your supplier and request their placement on the product and packaging.

After the goods are delivered to the Amazon FBA, the staff scans it and sends it to the warehouse.

Thus, the UPC code is unique for the product, and the FNSCU code is unique to the seller, that is, after scanning the code, you can find out which of the sellers belong to a particular product (or group of products).

Therefore, it must be understood that each package should contain only one FNSCU code that is glued to all other codes for error-free processing by the Amazon warehouse.

Buy GS1 authorized codes here:

10 pcs GS1 UPC and EAN codes for Amazon (ASIN) Ebay Bonanza Itunes Google Shopping etc

100 pcs GS1 UPC and EAN codes for Amazon (ASIN) Ebay Bonanza Itunes Google Shopping etc

https://upcgo.com/en/product/500-pcs-upc-ean-codes-amazon-ebay

Have a good trade!

How to Get ASIN – Where to Buy and Check Genuine UPC Codes for Amazon etc

Universal Product Codes – UPC are 12-digit numbers that are displayed under the barcodes on many products in the US. They are issued by GS1 US, a non-profit group that sets international trade standards.

How it works: The enterprises pay for joining the GS1 US, and in exchange, it assigns each member its own identification number, which appears as the first part of its UPC code.

Companies usually need many UPC codes for every product they sell, even if it’s just another size or color. Therefore, companies will add more numbers to their identification code, issued by GS1, to identify each of their products. Each UPC can be used to create a single barcode, which can then be printed and glued to the goods or, ideally, included in the design of the product so that it can be easily scanned.

GS1 The US collects membership fees based on bandwidth that starts at $ 250, plus an annual renewal fee starting at $ 50. The fee depends on the number of unique products that you sell. The participation form can be completed online at the GS1 website, www.gs1us.org. You can check the already released codes in the same place (Section GS1 Company Database (GEPIR) – Search by GPIN).

Another option: some Internet companies, including ContentCafe Pro, now resell UPC codes for less than $ 1, so small companies, such as vendors Amazon or Ebay, do not have to pay to join the GS1.

You just pay for using this company’s identification number, not for your own. This means that the UPC of your products will start with the identification number of another company, these codes are also GS1 confirmed. This can be an excellent budget solution if you work with small or independent retailers, or simply you sell one or more products.

When exhibiting a new product on Amazon, you “give” them your UPC (EAN) code and receive instead of ASIN – an internal unique code for your product on the Amazon site.

Buy GS1 authorized codes here: