If you’re selling on Etsy, you’ve probably wondered: do I need UPC codes (Universal Product Codes) for my products? In this article, we’ll explore when UPC or EAN codes are truly necessary and how they can impact your Etsy shop. This guide will help you avoid mistakes and scale your business wisely.
What is a UPC Code and Why is It Important?
A UPC (Universal Product Code) is a unique 12-digit code used globally to identify products in retail and e-commerce. Its European counterpart is the EAN (European Article Number). These codes are essential for:
- Inventory and stock management
- Selling on marketplaces (Amazon, Google Shopping, etc.)
- Tracking sales
- Participating in advertising and promotions
Do You Need UPC Codes on Etsy?
UPC codes are not mandatory for all Etsy listings, but in some cases, they can be required or very helpful.
Let’s take a closer look.
📦 1. Using Integrations with External Platforms (e.g., Google Shopping)
If you plan to advertise your products through Etsy Ads or Etsy’s Google Shopping integration, most product categories will require a unique product identifier — such as a UPC, EAN, or GTIN. Without one, your products may be rejected by Google’s advertising system.
Example:
You sell t-shirts and want to promote them via Etsy Ads + Google Shopping. Google may require unique product codes — especially if the items are not handmade and are mass-produced.
🏷 2. Selling Products Not Made by You
If you’re reselling items, selling vintage goods, or acting as a distributor, Etsy may require product identifiers — particularly when using ads or syncing with external catalogs. In these cases, UPC/EAN codes help Etsy and partner platforms correctly identify the item.
🧩 3. Private Label or Mass Production Under Your Own Brand
If you’re creating and selling products under your own brand and plan to expand beyond Etsy (e.g., to Amazon, eBay, Shopify), then having your own UPC codes becomes a necessity.
Example:
You produce candles under the brand “GreenSoulCandles” and want to sell them on Amazon. You’ll need UPC codes for each candle type.
📊 4. Automating Inventory and Product Management
Some sellers use Etsy in combination with inventory management tools (e.g., stock tracking systems, Shopify, Airtable). In such systems, UPC codes serve as unique identifiers that make analytics and inventory tracking much easier.
🌍 5. Selling on Multiple Marketplaces
If you’re selling on platforms like Amazon, eBay, Walmart, Bonanza, or Google Shopping, having UPC/EAN codes simplifies product synchronization and inventory control. You can use the same code across all platforms.
🧾 6. Joining Affiliate Marketing Programs
If you’re working with external marketing or analytics tools (e.g., Google Merchant Center, affiliate networks, marketing agencies), you may be asked to provide UPC codes to verify your products and connect to product catalogs.
🚫 When UPC Codes Are NOT Required on Etsy
- If you sell one-of-a-kind handmade items
- If you don’t use external ad channels and only sell within Etsy
- If you don’t plan to scale or automate using third-party systems
Where to Get UPC Codes for Etsy and Other Platforms
If you need UPC codes, you have two options:
- Buy directly from GS1 – This is the official and more expensive route. You get a prefix tied to your business name, which is necessary for large retailers (e.g., Walmart, Target).
- Buy from authorized UPC/EAN resellers – A faster and more affordable option, suitable for Etsy, Amazon, and most other platforms (except a few that require strict verification).
Conclusion
UPC codes can be a powerful tool for Etsy sellers — especially if you plan to scale your business, automate operations, or advertise on external platforms. If you aim to grow your shop, expand to other marketplaces, or promote via Google Shopping, it’s worth considering UPC or EAN codes in advance.
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