How to Get UPC Code for a Product (Step-by-Step)

1. Count Your Product Variations

Each variation (like color, size, or flavor) needs its own UPC. For example, a green T-shirt in 3 sizes = 3 UPCs.

2. Choose How You’ll Get the UPC Code

You have two main options:

A) Buy Directly from GS1

GS1 is the official organization that issues UPCs globally.

• Pros: Recognized by all major retailers
• Cons: Expensive and includes annual renewal fees

B) Buy UPC Codes from Resellers (Best for Beginners)

If you’re just starting out or selling small batches, you don’t need to spend hundreds on GS1 codes.

✅ That’s why it’s better for beginner sellers to buy UPC codes from reliable retail resellers, such as: SnapUPC, Barcodemania, Mirosel.com and others.

These resellers offer legitimate, affordable UPC codes with no renewal fees and fast delivery.

What to Look for in a UPC Reseller

• GS1-originated codes (especially important for Amazon)
• One-time fee
• Instant delivery
• Good customer reviews

Pro Tip: Amazon sometimes checks UPC legitimacy, so make sure the codes you purchase are GS1-based, even if they come through a reseller. To check your code for legitimacy, go to their database and paste any purchased UPC: https://www.gs1.org/services/verified-by-gs1 .

How to Use Your UPC Code

Once you’ve purchased your UPC codes:

1. Match each code to a specific product or variation.
2. Use an online barcode generator to create barcode images.
3. Place the barcode on your product packaging or label.
4. Add the UPC code to your listings on Amazon, Shopify, or wherever you sell.
   

Frequently Asked Questions

Q: Can I reuse UPC codes?
A: No. Each product variation needs its own unique UPC. Reusing codes can get you banned from marketplaces.

Q: Do I need a barcode image too?
A: You’ll need to turn the 12-digit code into a barcode image for physical products only. You can generate it for free here.

Q: What if I’m only selling digital products?
A: UPC codes are required for physical products and some digital goods (like music), and you don’t need one for most of other digital goods (e.g. for courses, downloads, or services).

Final Thoughts

Getting a UPC code is a key step in launching a professional and organized product-based business. It allows you to track inventory, improve your listings, and expand to new sales platforms with ease.

👉 For beginner sellers, it’s usually better to buy UPC codes from trusted resellers like SnapUPC, Barcodelove, UPCGo, and Mirosel — it’s fast, easy, and saves you money.

Now you know how to get UPC code — your product is one step closer to the shelf!